People already recognize and love the added impact of Dolby surround sound - the way it puts you in the center of the action.
Now with Dolby Digital Cinema, it’s not just the sound that’s digital - it’s the images too.
Digital cinema encompasses every aspect of the movie making process, from production and post-production to distribution and projection.
When you see a movie digitally, you see that movie the way its creators intended you to see it: with incredible clarity and detail. In a range of up to 35 trillion colors. And whether you're catching that movie on opening night or months after, it will always look its best, because digital movies are immune to the scratches, fading, pops and jitter that film is prone to with repeated screenings.